James has spent almost 20 years in entertainment and architectural lighting, first as a technician and then as a sales manager for various companies. Over those years, he’s built a reputation for customer-first service and understanding customer needs. Connecting designers, manufacturers, and production companies is one of the great pleasures of working in the field and has left a lasting impression on his clients. Technical knowledge and the ability to communicate it with clients has been a hallmark of his tenure in the lighting industry, and the key to developing lasting relationships with customers – turning most of them into friends along the way."